- Fyasko Sponsors Boston Band, Audible Mainframe
August 12th, 2010 (ROYAL PROPAGANDA PUBLIC RELATIONS) — [LOS ANGELES, CALIFORNIA] Orange County-based clothing brand FYASKO (WWW.FYASKO.COM) has just taken their art and music involvement to the next level when they announced their sponsored partnership with Boston’s own six-piece band, AUDIBLE MAINFRAME (WWW.THEAUDIBLEMAINFRAME.COM), who deliver their own unique style of ‘Future Throwback Hip-Hop’. The alliance comes at an exciting time for both, whereby the Band has an unbelievable summer line-up of performances, and the Fashion Brand is launching their new fall collection, alongside multiple collaboration projects and limited edition releases.
Fyasko was founded by a group of individuals that felt style and art should be one in the same. This line of fashion-forward clothing was brought about by a group of surfers, skateboarders, musicians and artists who were inspired by the high fashion cities of Tokyo, Milan & New York, not to mention, the carefree lifestyle of Southern California. Fueled by the street movement, this brand unites art and fashion to create clothing that was designed for men who have a casual and progressive thinking style; those who live their life outside the trends. Inline with this ethos, the Brand looks to sponsor artists, DJs, athletes and musicians who can raise awareness and exposure by providing product, branding, financing, event collaborations, creative projects and ongoing retail and merchandising opportunities.
With four years in Los Angeles under their belt and numerous awards and accolades, including winning Airwalk’s Unsigned Hero Contest, Audible Mainframe (AMF) continues to search for ways to spread the message that has gotten them dubbed the “faces and souls of this generation”. Comprised of an Emcee, DJ, guitarist, bassist, drummer and even a keyboard player who doubles as a trumpeter, they have been compared to the likes of legacy artists such as The Roots, Rage Against the Machine, De La Soul and The Pharcyde. AMF is set to play gigs all up and down the West Coast, including Sounds of Change at the House of Blues, The Maloof Money Cup, Sunset Strip Music Festival & even an afterparty event for top fashion tradeshow, Agenda, where Fyasko exhibits twice a year.
Sales and Marketing Manager, Mike Murphy states “Fyasko is a company turning its back to the mainstream and embracing the concept of wearing your canvas. We are ambassadors of the artistic street movement. We support the collaboration of creativity and style.” With a mutual concern for art, music, fashion and social consciousness, the synergy is undeniable between these two forces. Be on the lookout for upcoming projects such as the Fyasko / Audible Mainframe collectible tee…
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